Bulova
“Create two 360 campaigns that promote the sale of Bulova to a new generation of watch enthusiast”
CONCEPT 1
In a tech obsessed world, wearing an analog watch makes a statement. Time is too precious to be disturbed.
Activation:
We’re challenging the gadget-obsessed at the CES Tech Event to come in and trade in their smartwatch at the Bulova pop-up for a flight credit to anywhere in the US.
Airplane mode? On. Responsibilities? Off.
Now go make some memories.
CONCEPT 2
Founded in 1875, Bulova has produced quality, American-made watches that withstand the tests of time. This concept highlights the classic analog designs that Bulova has provided for decades to show that “if it ain’t broke, don’t fix it”.
Activation:
To celebrate watchmaking excellence since 1875, Bulova is offering one lucky winner and a guest an all-expenses paid trip to NYC. Private flights. Luxury accommodations. Exciting excursions. With Bulova, the time of your life is only one tick away.
To enter, purchase a Bulova watch in the month of January to be automatically entered for the Times Square Sweepstakes.
Credit:
Copywriter: Covey Holmes
Designer: Sam Bell
Creative Director: Kenny Duncan
Chief Creative Officer: Chad Brophy
Project Management: Gabby Echanique
Agency: Tattoo Projects